Amana
Social Posts

Digital Design | Motion Design

Amana began a massive revamp of their social media platform for 2017, hoping to better engage with their core audience: young adults and older "empty nesters". To stay on trend with competition and attract new fans while also staying true to the demographic was the challenge.

We found the most success using video, photography and GIFs. Paired with short-but-engaging messaging and that classic Amana humor, we saw an increase in overall Facebook engagements since the beginning of the year.